Marketing, Writing and Design > Copywriter
Salary National Average
Low | Medium | High |
---|---|---|
54390.0000 | 61190.0000 | 81410.0000 |
Change from Previous Year:
+2%
Supply and Demand
Candidate Supply: 69 Job Openings: 111
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Short Description:
Write advertising and marketing copy for use by publication or broadcast media to promote the sale of goods and services.
Duties / Responsibilities:
- Write to customers on their terms and level so that the advertiser's sales message is more readily received.
- Discuss with the client the product, advertising themes, and any changes that are needed to the advertising copy.
- Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Consult with sales, media, and marketing representatives to obtain information on products or services and discuss the style and length of advertising copy.
- Edit or rewrite the existing copy as necessary, and submit copy for approval by the supervisor.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
Skills / Requirements / Qualifications
- Desktop publishing software: Adobe Systems, Adobe InDesign; Campaign Monitor; QuarkXPress
- Graphics or photo imaging software: Adobe Systems Adobe Creative Cloud software; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop
- Presentation software: Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
- Video creation and editing software: Adobe Systems, Adobe After Effects; Flipgrid; Loom; YouTube
- Web page creation and editing software: Adobe Systems, Adobe Dreamweaver; Facebook; LinkedIn ; WordPress
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