Job Description

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Marketing, Writing and Design > Copywriter

Salary National Average

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52650.0000 63700.0000 84080.0000

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Short Description:

A Copywriter is responsible for creating compelling and persuasive content for various marketing materials, including advertisements, websites, social media, and promotional campaigns. Their duties include researching target audiences, understanding brand messaging, and crafting clear and engaging copy that drives customer engagement and conversions. Copywriters collaborate with marketing teams, designers, and other stakeholders to ensure that content aligns with overall brand strategy and meets project objectives. Strong writing skills, creativity, and the ability to adapt tone and style for different audiences are essential for success in this role, as Copywriters play a critical role in shaping a brand's voice and effectively communicating its message.

Duties / Responsibilities:

  • Write to customers on their terms and level so that the advertiser's sales message is more readily received.
  • Discuss with the client the product, advertising themes, and any changes that are needed to the advertising copy.
  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
  • Consult with sales, media, and marketing representatives to obtain information on products or services and discuss the style and length of advertising copy.
  • Edit or rewrite the existing copy as necessary, and submit copy for approval by the supervisor.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.

Skills / Requirements / Qualifications

  • Desktop publishing software: Adobe Systems, Adobe InDesign; Campaign Monitor; QuarkXPress
  • Graphics or photo imaging software: Adobe Systems Adobe Creative Cloud software; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop 
  • Presentation software: Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint 
  • Video creation and editing software: Adobe Systems, Adobe After Effects; Flipgrid; Loom; YouTube
  • Web page creation and editing software: Adobe Systems, Adobe Dreamweaver; Facebook; LinkedIn ; WordPress 

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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