Job Description

Short Description:

A Director of Sales is a senior leader responsible for developing and implementing the overall sales strategy to drive revenue growth and achieve organizational goals. They oversee the sales team, manage key client relationships, and analyze market trends to identify new business opportunities. By setting sales targets, monitoring performance, and providing strategic direction, the Director of Sales ensures the team meets or exceeds its objectives. This role requires strong leadership, strategic planning, and excellent communication skills to influence and drive the company’s sales initiatives.

Duties / Responsibilities:

• Resolve customer complaints regarding sales and service.
• Oversee regional and local sales managers and their staff.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Determine price schedules and discount rates.
• Review operational records and reports to project sales and determine profitability.
• Monitor customer preferences to determine the focus of sales efforts.
• Prepare budgets and approve budget expenditures.
• Confer or consult with department heads to plan advertising services and secure equipment and customer specifications information.
• Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
• Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

Skills / Requirements / Qualifications

• Speaking: Talking to others to convey information effectively.
• Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
• Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
• Persuasion: Persuading others to change their minds or behavior.
• Coordination: Adjusting actions concerning others' actions.
• Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Service Orientation: Actively looking for ways to help people.
• Judgment and Decision Making: Considering the relative costs and benefits of potential activities to choose the most appropriate one.
• Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.