Management > Vice President of Marketing
Salary National Average
Low | Medium | High |
---|---|---|
182350.0000 | 234450.0000 | 260500.0000 |
Change from Previous Year:
+4%
Supply and Demand
Candidate Supply: 6 Job Openings: 24
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Short Description:
Vice Presidents of Marketing take charge of a company's marketing team. They handle strategic brand management, review budgets, set goals, conduct market research, and help maintain an appropriate image of the company.
Duties / Responsibilities:
- Identify, develop, or evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitor market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establish distribution networks, or develop distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve products' environmental soundness or sustainability.
- Advise businesses or other groups on local, national, or international factors affecting the buying or selling products or services.
Skills / Requirements / Qualifications
- Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
- Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
- Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
- Speaking: Talking to others to convey information effectively.
- Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
- Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination: Adjusting actions concerning others' actions.
- Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance relative to the system's goals.
- Time Management: Managing one's own time and the time of others.
- Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
- Operations Analysis: Analyzing needs and product requirements to create a design.
- Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Writing: Communicating effectively in writing as appropriate for the audience's needs.
- Learning Strategies: Select appropriate training/instructional methods and procedures when learning or teaching new things.
- Service Orientation: Actively looking for ways to help people.
- Instructing: Teaching others how to do something.
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